YouTube Sponsorship Rate Calculator
Work out what brands commonly pay for an integration, a dedicated video or a Short on your channel — as a range, with every assumption shown. Free, no login.
Commonly reported rate · 60–90s integration
$375 – $875
25K views ÷ 1,000 × $15 – $35 CPM (education & how-to) × 1×. The baseline every rate guide prices from.
Same channel, every format
Nobody publishes these rates, including YouTube. The bands above are the spread commonly quoted across the sponsorship rate guides and calculators published for 2026 — which mostly cite each other, not deals. We show the whole range and the arithmetic so you can see exactly how much of the answer is assumption.
The dedicated-video multiplier is the least agreed figure of all: the same guides put it anywhere from 1.3× to 5× an integration. Treat 2–3× as a starting point for a conversation, not a price list.
What moves a real quote beyond this formula: usage rights (the brand running your clip as an ad), exclusivity (no competitors for a period), where your viewers are, how many deliverables are bundled, and how badly the brand wants your specific audience. Each of those is worth asking about, and most are worth charging for.
Every line above is multiplied from your average views. Raising that number is the only lever that moves every rate at once. See what to make next
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Enter your average views per video and your niche, pick what the brand gets, and this shows the commonly reported rate for it as a range. The arithmetic is on the result so you can see exactly which part is your number and which part is assumption. Paste a channel link to fill the views in from YouTube's public stats.
How sponsorship rates are calculated
The formula every brand and every rate guide uses is the same: average views ÷ 1,000 × CPM × format multiplier. The CPM is what a sponsor pays per thousand of your views for a standard integration, and it varies by niche for the same reason ad RPM does — a viewer of a finance channel is worth more to an advertiser than a viewer of a gaming channel. The format multiplier scales that for a dedicated video or a Short.
What's different about this calculator is what it leaves out. The others stack engagement multipliers, country multipliers and “premium” tiers on top, none of them sourced. We stop at the part that's at least a shared convention, and tell you where the convention is shaky.
Views, not subscribers
A sponsor is paying for the people who will watch the segment. Subscriber counts don't predict that well, and brands know it, which is why the first thing a media buyer looks at is your recent view counts. Use the median of your last ten uploads. The channel lookup above fills in lifetime views ÷ uploads, which is honest but blunt: a channel that has grown recently will undersell itself with it, and one coasting on an old hit will oversell. The engagement rate calculator is the other number sponsors ask for; have both ready.
Why the dedicated-video figure is so uncertain
A dedicated video costs you a slot in your schedule and some of your audience's patience, so it's priced above an integration. How far above is the least agreed number in this whole area: the same guides that converge on a $10–$50 integration CPM put the dedicated multiplier anywhere between 1.3× and 5×. We show 2–3× because that's where most of them land, and we say so on the result rather than hiding it inside a single confident figure.
What the formula doesn't price
The base rate covers the segment running in your video and nothing else. Usage rights (the brand cutting your segment into their own ads), exclusivity, bundled deliverables, extra revision rounds and rush timelines are all commonly charged on top, and usage rights in particular can be worth more than the segment itself, because the brand is buying media it would otherwise pay to produce. Ask what the brand plans to do with the content before you quote.
Two rules that matter more than the rate: get paid on a schedule with a contract, and switch on YouTube's paid promotion disclosure. We covered where sponsorships sit against ads, affiliate and memberships in how to make money on YouTube, and the ad side of the same views in the YouTube money calculator.
The part that decides the number
Every rate on this page is a multiple of one input: your average views. The CPM is set by your niche and the multiplier by the format, and neither is really yours to move. The views are. That comes down to making videos that answer what people are searching for better than the ones already ranking — which is what VidHalois for: it shows you what the top-ranking videos in your niche cover, where they're thin, and what viewers are still asking for, so the next upload has a reason to beat your average.
Frequently asked questions
How much should I charge for a YouTube sponsorship?+
The convention brands and creators both use is average views per video ÷ 1,000 × a CPM, where the CPM is roughly $10–$50 for a 60–90 second integration depending on niche, with finance and business content at the top and gaming, entertainment and music at the bottom. A dedicated video is commonly priced at 2–3× an integration, a sponsored Short at a fraction of it. A channel averaging 25,000 views in an education niche therefore lands somewhere around $375–$875 for an integration. Treat that as the opening of a negotiation, not a price list: nobody, including YouTube, publishes real deal data.
Is a sponsorship rate based on subscribers or views?+
Views. Brands are buying people who will actually see the segment, and subscriber counts say little about that — a channel with 500,000 subscribers and 15,000 views a video is worth less to a sponsor than one with 80,000 subscribers and 60,000 views. Use the median views of your last ten uploads, not a lifetime average and not your best video. Brands check, and a rate card built on an outlier collapses in the first reply.
What's the difference between an integration and a dedicated video?+
An integration is a 60–90 second sponsor segment inside a video that's otherwise yours; the brand borrows your audience for a moment. A dedicated video is entirely about the sponsor's product, which costs you a slot in your upload schedule and usually some goodwill, so it's priced higher — most guides say 2–3× the integration rate, though they disagree more about this figure than any other, with claims from 1.3× to 5×.
How much do YouTube Shorts sponsorships pay?+
Far less per view than long-form. A Shorts view is a few seconds long and comes from the feed rather than a search, so brands pay a fraction of the long-form CPM — the commonly quoted figure is around a third to a half. Price a sponsored Short on your average Shorts views, which are usually much higher than your long-form average, so the final number can still be respectable.
What should I charge extra for?+
Anything beyond 'the segment runs in the video'. Usage rights — the brand running your clip as their own ad — are the big one, because they're buying media, not a mention. Exclusivity (no competing sponsors for a period), extra deliverables (a Short, a community post, a link in the description for a year), revisions beyond one round, and rush delivery are all commonly priced on top of the base rate. This calculator deliberately doesn't put percentages on them, because the numbers in circulation for those are guesses.
Do I have to disclose a sponsorship on YouTube?+
Yes. YouTube requires you to tick the 'paid promotion' box on any video with a sponsorship, product placement or endorsement, which adds a disclosure label to the video; your own country's advertising rules (the FTC in the US, the ASA in the UK) require a clear disclosure in the content as well. Burying it is the fastest way to lose both the audience and the account.
Where do these numbers come from?+
From the spread of rates quoted across the sponsorship-rate guides and calculators published for 2026, which largely repeat each other. There is no primary source: YouTube publishes nothing, the marketplaces that do publish averages skew heavily toward very small channels, and the creator-reported databases are paywalled. That's why every output here is a range with the arithmetic shown, rather than a single figure dressed up as data.
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