How much do home improvement YouTubers make?
This page looks at the diy, home & auto band ($2.5–$9 RPM from ads) and applies it to the real view counts of the top 5 videos ranking for "how to install laminate flooring".
David BattersbyData as of The short answer
Home Improvement channels sit in the DIY, home & auto band, commonly reported at $2.5–$9 RPM for videos over 8 minutes. That is $2.5–$9 of ad revenue per 1,000 views, after YouTube's share.
That is the parent category's band, not a home improvement-specific figure: YouTube publishes no RPM data, so the honest unit is the commonly reported spread for the category, with the reasons it varies stated below. This is ad revenue only. Sponsorships, affiliates and memberships come on top.
What the top 5 home improvement videos would earn from ads
The top 5 videos YouTube ranks for “how to install laminate flooring”, their public view counts, and what the diy, home & auto band would pay for those views if every view were monetized and paid at the band's edges. A hypothetical per video, not what these channels earned.
Top 5 YouTube results for “how to install laminate flooring” · US ·
| # | Video | Length | Views (public) | Ad revenue at $2.5–$9 RPM |
|---|---|---|---|---|
| 1 | How to Install Laminate FlooringLowe's Home Improvement | 6:48 | 1.2M | $2,900–$10,442 |
| 2 | How to Install Laminate Flooring for beginnersDIY Creators | 13:33 | 19M | $46,650–$167,938 |
| 3 | How to Install Laminate Flooring | Step-by-Step for Beginners!The Excellent Laborer | 36:43 | 298K | $745–$2,683 |
| 4 | How to Install Laminate Flooring | Easy DIY GuideHome RenoVision DIY | 11:21 | 3.8M | $9,525–$34,292 |
| 5 | How to Install Laminate Flooring | The Home DepotThe Home Depot | 6:26 | 816K | $2,040–$7,344 |
View counts are the public figures at snapshot time. The range assumes every view was monetized at the band's low or high edge; real payouts fall inside it, vary by month, and exclude non-ad income.
Home improvement YouTube earnings calculator
The band is preselected. If you already know your RPM from YouTube Studio, tick the box and use your own figures instead.
Estimated ad revenue
Per month
$250 – $900
Per year
$3,000 – $10,800
Based on 100K views/month at an RPM of $2.50 – $9.00 per 1,000 views (diy, home & auto).
This is a range, on purpose. YouTube publishes no RPM data, so nobody — us included — can tell you what a given video will earn. The same channel routinely sees its RPM double between January and December, and shift again with viewer country, video length and which ad formats are switched on. Any calculator that hands you one exact number is guessing with more confidence than the data supports.
This covers ad revenue only, and only for views on a channel already accepted into the YouTube Partner Program. Sponsorships, affiliate links, memberships, Super Thanks and merch are usually the larger half of a working creator's income and aren't counted here.
Why Shorts are left out of home improvement earnings
Videos of 3 minutes or under are treated as Shorts and left out when the top 5 is captured (17 skipped for “how to install laminate flooring”). 3 of the 5 run 8 minutes or longer, the threshold for mid-roll ads.
Shorts are paid from a separate pool at roughly $0.03–$0.15 RPM regardless of niche, so a Short with the same view count as a video above would earn a small fraction of the range shown. Pick "Shorts (any niche)" in the calculator to see it, and read how Shorts monetization works for the mechanics.
Why home improvement YouTube earnings vary so much
The $2.5 to $9 RPM range on this page is the parent category's band, DIY, home & auto, not a figure measured for this query. The five videos sit far apart on views: DIY Creators' 13:33 beginner install has 18,659,814, while The Excellent Laborer's 36:43 whole-house guide has 298,091.
Length decides how many ads fit. The Lowe's and Home Depot guides both run under seven minutes, short of the eight-minute point where YouTube lets you place mid-roll ads, while The Excellent Laborer's runtime leaves room for several. Age skews the totals too, from Home RenoVision DIY's October 2017 upload to The Excellent Laborer's March 2025.
The audience is mixed as well. Commenters range from a 14-year-old who floored her own room to a licensed tile setter, so who watches you can put you at either end of the band.
How home improvement channels reach YouTube monetization faster
YouTube Partner Program thresholds (per YouTube's eligibility page): ad revenue sharing needs 1,000 subscribers plus either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days. The earlier fan-funding tier needs 500 subscribers, 3 public uploads in 90 days, and 3,000 watch hours or 3 million Shorts views.
Watch hours come from answering what these winners leave out. Autocomplete for this query lists cabinets, a toilet, bathrooms and a closet, yet none of the five lays laminate along cabinets, and the only toilet cut on camera is a short one in luxury vinyl.
Troubleshooting is the next opening. About nine comments come from viewers afraid of ruining the floor or whose planks would not lock, and a comment with 974 likes under DIY Creators asks where the part on screwing it up is. A chaptered fix-it section answers them directly.
The Excellent Laborer shows the door is open: its March 2025 upload ranks among videos from 2017 and 2019. VidHalo shows you the exact video to make to grow toward the threshold faster.
VidHalo shows you the exact video to make to grow toward the threshold faster.
Frequently asked questions
What's the difference between RPM and CPM?+
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's cut and before videos that showed no ad. RPM is what lands in the creator's account per 1,000 video views, after all of that. RPM is the number that turns views into money, so it's the one used here. It's also why you should never multiply a CPM by your views.
Why can't you tell me an exact figure?+
Because nobody outside YouTube Studio can. RPM varies with viewer country, season (Q4 is often double Q1), video length (mid-rolls need 8+ minutes), which ad formats are on, and advertiser demand on the day. Any page or calculator that gives you one exact number is guessing. We give the commonly reported range for the parent category and show it applied to real view counts, so the arithmetic is transparent.
Does a six-minute flooring guide earn less than a 36-minute one?+
At the same views and RPM, usually yes, because a video over eight minutes can carry mid-roll ads and a 6:26 guide like The Home Depot's cannot. In this set, though, DIY Creators' 13:33 video has 18,659,814 views, far more than the longest video, so views can outweigh length. All sit in the parent category's band.
More on Home Improvement
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Free tools for this step
Go deeper
- How to Make Money on YouTube: 9 Strategies That WorkNine ways YouTube channels actually earn — affiliate, sponsorship, ads, memberships and more — ordered by when each one starts working, not by what it eventually pays.
- YouTube Shorts Monetization: How It Works in 2026How YouTube Shorts monetization really works: the pooled revenue share, the 45% split, the views you need to qualify, and why Shorts pay so much less than long-form.
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