How much do makeup YouTubers make?
This page looks at the beauty & fashion band ($2–$7 RPM from ads) and applies it to the real view counts of the top 5 videos ranking for "makeup tutorial for beginners".
David BattersbyData as of The short answer
Makeup channels sit in the Beauty & fashion band, commonly reported at $2–$7 RPM for videos over 8 minutes. That is $2–$7 of ad revenue per 1,000 views, after YouTube's share.
That is the parent category's band, not a makeup-specific figure: YouTube publishes no RPM data, so the honest unit is the commonly reported spread for the category, with the reasons it varies stated below. This is ad revenue only. Sponsorships, affiliates and memberships come on top.
What the top 5 makeup videos would earn from ads
The top 5 videos YouTube ranks for “makeup tutorial for beginners”, their public view counts, and what the beauty & fashion band would pay for those views if every view were monetized and paid at the band's edges. A hypothetical per video, not what these channels earned.
Top 5 YouTube results for “makeup tutorial for beginners” · US ·
| # | Video | Length | Views (public) | Ad revenue at $2–$7 RPM |
|---|---|---|---|---|
| 1 | 10 Minute Makeup Tutorial For BeginnersAle Jay | 6:06 | 839K | $1,678–$5,874 |
| 2 | a complete beginners guide to makeup | detailed tutorial with tips + tricks! ♡Samantha Harvey | 41:17 | 115K | $230–$807 |
| 3 | 2025 Makeup Tutorial: Easy Step By Step Guide For BeginnersImani LeeMarie | 31:13 | 1.2M | $2,425–$8,488 |
| 4 | how to apply makeup for beginners *IN DEPTH step by step* | MAKEUP 101kelly | 14:18 | 1.5M | $3,009–$10,531 |
| 5 | 10 Minute Makeup Tutorial for Beginners | Easy, Natural & Perfect for Any OccasionKKAÖ by KKB 👑💖 | 15:21 | 347K | $694–$2,431 |
View counts are the public figures at snapshot time. The range assumes every view was monetized at the band's low or high edge; real payouts fall inside it, vary by month, and exclude non-ad income.
Makeup YouTube earnings calculator
The band is preselected. If you already know your RPM from YouTube Studio, tick the box and use your own figures instead.
Estimated ad revenue
Per month
$200 – $700
Per year
$2,400 – $8,400
Based on 100K views/month at an RPM of $2.00 – $7.00 per 1,000 views (beauty & fashion).
This is a range, on purpose. YouTube publishes no RPM data, so nobody — us included — can tell you what a given video will earn. The same channel routinely sees its RPM double between January and December, and shift again with viewer country, video length and which ad formats are switched on. Any calculator that hands you one exact number is guessing with more confidence than the data supports.
This covers ad revenue only, and only for views on a channel already accepted into the YouTube Partner Program. Sponsorships, affiliate links, memberships, Super Thanks and merch are usually the larger half of a working creator's income and aren't counted here.
Why Shorts are left out of makeup earnings
Videos of 3 minutes or under are treated as Shorts and left out when the top 5 is captured (25 skipped for “makeup tutorial for beginners”). 4 of the 5 run 8 minutes or longer, the threshold for mid-roll ads.
Shorts are paid from a separate pool at roughly $0.03–$0.15 RPM regardless of niche, so a Short with the same view count as a video above would earn a small fraction of the range shown. Pick "Shorts (any niche)" in the calculator to see it, and read how Shorts monetization works for the mechanics.
Why makeup YouTube earnings vary so much
The $2 to $7 RPM range on this page is the parent category's band, Beauty & fashion, not a figure measured for this query. View totals spread widely: kelly's 14:18 tutorial has 1,504,431 views and Imani LeeMarie's 31:13 guide 1,212,536, while Samantha Harvey's 41:17 guide has 115,248 after only eight days online.
Length changes how many ads fit. Ale Jay's 6:06 routine sits under the eight-minute point where YouTube lets you place mid-roll ads, while the other four run from 14:18 to 41:17. Upload dates run from July 2022 to September 2026, so the older totals had years longer to build.
The audience varies as well. Commenters range from a 23-year-old learning makeup for their skin type to first-timers aged 62 and 67, so who watches you can put you at either end of the band.
How makeup channels reach YouTube monetization faster
YouTube Partner Program thresholds (per YouTube's eligibility page): ad revenue sharing needs 1,000 subscribers plus either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days. The earlier fan-funding tier needs 500 subscribers, 3 public uploads in 90 days, and 3,000 watch hours or 3 million Shorts views.
Watch hours come from serving the viewers these winners leave out. Autocomplete returns "over 40", and about eight commenters aged 40 to 70-plus under Imani LeeMarie's video say they are learning to do their own makeup, yet four of the five videos spend no time on mature skin.
Textured skin is the next opening. About six comments object that the demo skin is already clear, and one with 820 likes under kelly's video reads "Step 1: have perfect glass skin with no acne". A chaptered routine filmed on acne-prone skin answers them directly.
Recent uploads can break in: KKAÖ by KKB's March 2026 upload ranks beside videos from 2022 and 2025. VidHalo shows you the exact video to make to grow toward the threshold faster.
VidHalo shows you the exact video to make to grow toward the threshold faster.
Frequently asked questions
What's the difference between RPM and CPM?+
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's cut and before videos that showed no ad. RPM is what lands in the creator's account per 1,000 video views, after all of that. RPM is the number that turns views into money, so it's the one used here. It's also why you should never multiply a CPM by your views.
Why can't you tell me an exact figure?+
Because nobody outside YouTube Studio can. RPM varies with viewer country, season (Q4 is often double Q1), video length (mid-rolls need 8+ minutes), which ad formats are on, and advertiser demand on the day. Any page or calculator that gives you one exact number is guessing. We give the commonly reported range for the parent category and show it applied to real view counts, so the arithmetic is transparent.
Does a 41-minute beginner guide earn more than a 6-minute one?+
At the same views and RPM, usually yes, because a video over eight minutes can carry mid-roll ads and Ale Jay's 6:06 routine cannot. In this set, though, Ale Jay's video has 839,164 views against 115,248 for Samantha Harvey's eight-day-old 41:17 guide, so views can outweigh length. All sit in the parent category's band.
More on Makeup
Other niches
- How much do personal finance YouTubers make?$8–$30 RPM band · 5 videos · Finance & investing
- How much do cooking YouTubers make?$2–$7 RPM band · 5 videos · Food & cooking
- How much do PC building YouTubers make?$4–$15 RPM band · 5 videos · Tech & software reviews
- How much do fitness YouTubers make?$3–$10 RPM band · 5 videos · Health & fitness
Free tools for this step
Go deeper
- How to Make Money on YouTube: 9 Strategies That WorkNine ways YouTube channels actually earn — affiliate, sponsorship, ads, memberships and more — ordered by when each one starts working, not by what it eventually pays.
- YouTube Shorts Monetization: How It Works in 2026How YouTube Shorts monetization really works: the pooled revenue share, the 45% split, the views you need to qualify, and why Shorts pay so much less than long-form.
Make the video that earns those views
VidHalo reads the top videos for any search term, finds what they cover and what viewers still ask for, and writes the brief for the video to make next.
Already have an account? The button above opens your dashboard and runs the search. New here? Start a free trial.